Who am I?
Hassan Adnan is the founder of Unfair-Advantage Lab, a strategy firm helping SMEs get unstuck and grow.
He has also been associated with Timelenders, a training and consulting firm, since 2017 and has led more than 20 different strategy assignments.
Hassan is a skilled consultant with expertise in identifying profitable growth opportunities across FMCG, manufacturing, retail, software, and telecom services.
He has a background as a Business Analyst at Coca-Cola and a master's degree in Computational Social Science with a focus on Organizational Resilience. He brings a unique blend of corporate strategy and quantitative analysis skills to his work.
My Story …
In 2015, I was with Coca-Cola. Those four years were incredible, diving deep into how technology creates business value.
Despite the security, I craved impact. I devoured strategy books, itching to apply what I learned. But my safe job felt limiting, and friends and family couldn't understand why I'd consider leaving.
The real push came with my daughter. At two years old, her future was my priority, so I took a leap of faith into consulting.
This new path was exhilarating. Every client brought unique challenges. Strategy, execution, learning - I lived through this cycle, gaining speed and insight.
I've journeyed 30,000 miles, soaked up insights from over 200 strategy books, and worked with 30+ clients across 7 industries, from startups to giants with revenues of $1b, from 1 founder to 20 shareholders. I've led 3 turnarounds and over 20 strategy sessions.
These experiences culminated in the Strategy Advantage System, a consulting product I'm proud of. I share my journey and insights at strategy-patterns.com, always learning and curious.
I am a strategist, driven by a quest for impact and a better future.
